Guest Profile

Dave Clements

Company: LaCrosse Area CVB
Location: WI
Industry: Professional Services,Tourism

Dave Clements has an extensive background in sales, marketing and management in small and mid-size organizations. His first position after attending the University of Wisconsin La Crosse was with Midway Hotels, a chain of twenty-five Best Western Hotels based in Milwaukee, Wisconsin. Dave managed properties in three Wisconsin communities, Appleton, Madison and La Crosse. In 1981 this expertise provided Dave with the background to move to La Crosse’s convention center, the La Crosse Center. There he managed the 80 person concessions department for 30 months before he was appointed Executive Director of the facility. The building hosted a multitude of events including basketball, ice shows, monster trucks, circus, conventions, trade shows, banquets and 15 to 20 major concert acts each year.

In 1990 Clements joined an organization that owned and operated 44 car washes, 17 car lubes, six truck lubes and four motels scattered across nine states. For much of the next sixteen years he oversaw the sales and marketing aspects of the entire operation while at the same time assisting in the operation of each of the four divisions of the company. For a number of years Dave served as General Manager of the car wash division while still overseeing the marketing department. The last six years Clements moved from the car wash division to serve as the Regional Manager for the hotel division while continuing his sales and marketing responsibilities.

In 2005, Clements was presented with the opportunity to be the Executive Director of the La Crosse Area Convention & Visitors Bureau. With an extensive background in sales, marketing, hotel and convention center operations, Dave was the ideal candidate for this position. Dave has a great passion for the service / hospitality industry and he loves his work. In fact, he has told his Board of Directors that he would “do the job for free if I didn’t need the money.”