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Growing Your Business Through Diversification & Creating A Second Business

Growth Strategy: Diversification
Industry: Consulting,Professional Organization

Listen to Aldonna’s interview with Angelika Coghlan of Catwalk Consulting of Illinois and Leslie Grossman of the Women’s Leadership Exchange of NYC as they discuss what it takes to grow through diversification and creating a second business. See if their stories don’t make you wonder about what your next business should be.
Angelika Coghlan

For over 18 years, Angelika Coghlan has been providing the link between business needs and technological realities for a wide variety of companies.

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Leslie Grossman

Leslie Grossman has been a leader and advocate for women's business success for more than 20 years. She is cofounder of Women's Leadership Exchange, and its leadership development program, LEXCI; she is an expert in marketing to women in business; the author of SELLsation: How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives; and was an entrepreneur for 25 years, starting her first business at the age of 25. Her marketing to women strategy evolved into a focus on business women as a result of her experience as a leader of many women's business associations, including serving as President of NAWBO, NYC and NY Chair of the Women's Leadership Forum, a division of the DNC.

Grossman has been active for many years in the small business and women's business communities. Her many awards include: Fashion Group International's Entrepreneur of the Year, the NAWBO National President's Leadership Award , the Women in Communications Matrix Award. With WLE cofounder Andrea March Leslie received the Enterprising Women Advocacy Award and the New York Enterprise Report Advocacy Award.

Grossman is a frequent speaker on women's leadership, entrepreneurship, branding, sales and marketing to women. She credits her husband of 30 years, Richie Abrams, for his constant encouragement; and her son Josh and daughter Sara for inspiring her to make the world a better through the leadership of women.

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