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How New Products are Being Successfully Launched These Days

Growth Strategy: Business Model;Innovation

Michael Clauss knows how to develop new products and get them into use. Hear what he has been doing since his first guest appearance on THE GROWTH STRATEGIST® in August 2008. Learn why he made 8 trips to CHINA in 2011 for his LP33ASIA project. Gain an updated perspective about how today’s new products are developed, shepherded, and funded. Listen to the logic Clauss uses to select business models for specific products.

Michael Clauss

Michael has been building marketing and business development groups for companies for 20 years. He specializes in strategy and highly focused consumer oriented programs. Michael started his career in real estate and investment banking acquisitions consulting. At MCI Michael managed major account teams for new business services and marketing programs like Proof Positive and MCI Marketplace; one of the first online shopping venues. Michael then started Ostream, which was a Remedy reseller, where he served as COO in the Seattle area. Ostream also had a division focused on software for remote ticketing and sales force automation. Ostream developed some of the earliest and most sophisticated remote wireless applications and the division and technologies were sold to Remedy.

After the acquisition he spent several years at Microsoft working on the early marketing strategy for wireless and mobile devices within Windows CE. Michael also managed Microsoft's three largest retail accounts (Comp USA, Circuit City and Best Buy) as well as large manufacturer relationships in this capacity. Michael negotiated Windows CE and Windows software presentation at retail online and off. Combined these are some of the largest contracts in the software industry.
Later he was recruited away by where he managed All Product Search - which is responsible for 70% of's revenue. Michael also helped acquire, build and run Amazon Anywhere for wireless shopping.

Afterward, Michael served as VP of Marketing for Xiptel. Xiptel is a business oriented VOIP Company. Since then he co-founded Splashlife and advises many Fortune 500 companies as well as startups (as well as starting his own) on strategy, social media, product development and marketing initiatives. Michael also serves on many corporate and non-profit boards.

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