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Developing A $300 Million Co. As A Spin-Off Of A Larger Corp.

Growth Strategy: Diversification
Industry: Transportation,Services

Join The Growth Strategist for a lively discussion with Terry Jones founder and CEO of from 1996-200 as he conveys some factors in driving the growth of Travelocity from the humble beginnings of 20 people to 1,600 employees in five states and six countries to a volume of $300 million in revenue and $16 million in profits a year. He talks about his journey through an IPO, building his executive from being a division of a corporation to a very successful publicly traded company.
Terry Jones

Terry Jones founded He led the company as President and was Chief Executive Officer from its founding until May 2002. Previously, Jones served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Jones held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development.

Prior to Sabre, Jones joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.

A graduate of Denison University in Granville, Ohio, Jones entered the travel industry in 1971 as a travel agent with Vega Travel in Chicago. He later served five years as a vice president of Travel Advisors, a company specializing in business travel to Eastern Europe and the USSR, with offices in Chicago and Moscow.

Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves as Chairman of the Board of, and is on the boards of Smart Destinations, Inc. and Rearden Commerce. He is a special venture partner with General Catalyst Partners of Boston. Jones also is Chairman of the Lake Tahoe Shakespeare Festival and serves on the national Information Technology committee of the Boy Scouts of America.

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